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GTM Strategy
ICP development, segmentation, buyer personas, positioning, trigger events and messaging architecture.
Know who to target
Outsourced SDR + Fractional GTM
Build pipeline before you build the team.
Frontline GTM gives B2B companies a complete outbound function without the cost, ramp time and management burden of building an internal SDR team first.
3.5K–5Kemails / month
Up to 400dials / day
12-touchmultichannel framework
Frontline outbound engineLive motion
01
ICP + SignalsDefine who matters and why now
Strategy
02
Data + ListsAccounts, personas, enrichment
Targeting
03
Email + LinkedInVisibility, familiarity and trust
Nurture
04
Dedicated CallingHigh-volume human conversations
Conversation
05
Meetings + LearningPipeline plus rapid market feedback
Scale
1 teamowns outbound
3 channelswork together
Weeklyiteration loop
Experience across startups, growth companies and enterprise environments
Adsgency.aiSquared.aiSupplyframe · SiemensSupply WisdomPCS RetirementEasyDMARCTeamLogic ITCyberitasRunday.aiOrca Home LoansLevelUpLeadsARC Risk & ComplianceTriad Consulting GroupNoteactiveDXM
What we actually do
One team. The entire outbound motion.
Most outbound fails because ownership is split across too many people and tools. We take the whole function off your plate, from targeting to the first qualified conversation.
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List Building + Data
Account sourcing, contact mapping, enrichment, email validation, direct dials and campaign-ready segmentation.
Start with better inputs
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Email Outbound
Dedicated sending infrastructure, roughly five domains, 12-touch sequencing, deliverability and continuous testing.
3,500–5,000 / month
in
LinkedIn Outreach
Founder or executive-led outreach designed to create recognition before the sales conversation starts.
Build familiarity
☎
Dedicated BDR Calling
A dedicated caller works the same account universe as email and LinkedIn, creating real conversations and fast feedback.
Up to 400 dials / day
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Continuous Optimization
We track who responds, what resonates, objections, conversion and what actually turns into pipeline, then improve the motion.
Learn while you sell
The Frontline system
Launch fast. Learn faster.
We do not spend six weeks building a strategy deck before talking to the market. We create enough structure to launch intelligently, then let real conversations sharpen the strategy.
Visibility → Familiarity → Trust → Conversation
01
Define the market
Clarify ICP, buying committee, segments, trigger events, pain hypotheses and the offers worth testing.
02
Build the infrastructure
Stand up the data, domains, inboxes, sequences, dialer, campaign tracking and workflows required to execute properly.
03
Launch multichannel
Coordinate email, LinkedIn and calling against the same account universe so every channel reinforces the next.
04
Create conversations
Generate enough real activity to uncover buyer language, common objections, winning personas and compelling reasons to meet.
05
Iterate every week
Improve targeting, messaging, scripts, sequences and account selection based on what is actually happening in market.
06
Scale what works
Once the company understands who buys and why, it can confidently expand the motion internally or keep Frontline operating it.
The feedback advantage
Outbound should teach you something.
Meetings matter, but the deeper advantage is learning velocity. Thousands of targeted touches and real conversations show you which personas respond, which messages land and where the market is telling you to focus.
Every conversation makes the next campaign smarter.
Market
Learning
Learning
Launch
Conversations
Iteration
Better Targeting
Selected outcomes
Built from real GTM work.
The work spans zero-to-one outbound, growth-stage rebuilds and enterprise sales environments. Case studies should show the system, not just a vanity meeting count.
Growth-stage rebuild
Squared.ai
60meetings in 90 days
$2Mbusiness closed
Built outbound from scratch after a major funding round, including process, messaging and a nontraditional SDR motion using internal technical talent.
Early-stage GTM
Adsgency.ai
0→1commercial motion
$12Msubsequent funding
Supported an early-stage team during its HF0 tenure, helping establish the commercial motion as the company grew into its next phase.
Consulting portfolio
Cross-industry GTM
$4M+new business driven
Multiindustry experience
Built and improved GTM systems across cybersecurity, SaaS, financial services, IT services, compliance, AI, mortgage and consulting environments.
Engagement options
Choose how much of the engine you want us to own.
Start with infrastructure and multichannel outreach, add dedicated calling, or bring Frontline in as a deeper fractional GTM operator.
GTM Build
$4K / month
For companies proving targeting and messaging before adding a dedicated caller.
- GTM strategy + ICP development
- Lead lists + enrichment
- Email infrastructure
- 12-touch sequence
- 3.5K–5K monthly emails
- LinkedIn outreach
- Deliverability + testing
- Continuous optimization
Flagship
Outbound Engine
$6K–$8.5K / month
A complete multichannel outbound function with dedicated human calling.
- Everything in GTM Build
- Dedicated BDR
- Up to 400 dials / day
- Call scripting + objection handling
- Email + LinkedIn + call coordination
- Weekly optimization
- Conversation analysis
- Pipeline reporting
Fractional GTM Partner
$10K–$15K+ / month
For companies that need the engine plus senior operating leadership around the entire sales motion.
- Everything in Outbound Engine
- Fractional sales leadership
- Founder coaching + pipeline reviews
- CRM + forecasting
- Sales process + qualification
- Hiring + onboarding support
- Territory + compensation strategy
- GTM experimentation
Built by an operator
Strategy is more useful when the person writing it has to execute it.
Frontline GTM is led by Dylan Jain, a GTM and sales operator with experience building zero-to-one motions, rebuilding growth-stage outbound, prospecting into enterprise accounts and working across SaaS, cybersecurity, financial services, IT, compliance and AI.
The model is intentionally execution-heavy: define the market, build the infrastructure, create enough activity to learn quickly, and turn what works into a repeatable system.
10 yrssales + GTM experience
$4M+new business from consulting engagements
0→1outbound motion building
Growthrebuild + scale experience
You do not need another sales tool. You need someone to own outbound.
Frontline GTM builds and runs the system from strategy through execution, so your team can focus on the conversations worth having.
Book a Strategy Call ↗